Amy Childs has come under fire from fans after posting a weight loss snap to her Instagram.
The new mum gave birth to daughter Polly just over three months ago and has recently been showing off her bikini body on the social media site.
Promoting a 28 day weight loss challenge, Amy captioned the snap: “I have finished my @skinnycoffeeclub 28 Day Weight Loss Challenge and I am THRILLED with the results!
“I have lost a fabulous 14lb and to be honest I can’t believe it! I never expected to lose this much weight. I feel like @skinnycoffeeclub has changed my lifestyle for the better.
“Any new mums will understand how hard it can be to look after yourself as well as caring for your new baby, so when I found Skinny Coffee Club day & night coffee I was delighted as it fits in perfectly with my daily routine and requires minimal effort.
“For anyone looking on losing weight safely but quickly then I would recommend joining.”
There’s no doubt the former TOWIE star looks fabulous and most fans were quick to comment on how fantastic she looks.
“You look amazing,” said many, while another added: “Looking really sexy.”
A third told Amy she was their “inspiration”.
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Others were interested exactly how the plan worked, wanting information to try it themselves.
But some weren’t impressed with Amy flaunting her figure, suggesting it puts “pressure” on other new mums.
“Yay! More pressure on new mum’s to lose weight. Well done Amy, you must be so proud,” said one.
Another lashed out at Amy’s promotion of the product: “Obviously just trying to promote the product and getting paid for it…
“Young girls these days don’t need more pressure put on them.”
While a third told her she “shouldn’t promote” as not everyone goes back to their natural figure.
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There were others who felt it surely couldn’t all be down to just coffee and she must have a diet and exercise plan in place as well.
“Something’s not right,” one said.