Piers Morgan has graciously taken insults in his stride as Channel 4 hurled abuse at him in aid of Stand Up To Cancer.
Channel 4’s annual charity drive took a hilarious turn on social media when the broadcaster promised people a variety of perks if they donated money to the cause.
One of the pledges was that they would insult the Good Morning Britain host on Twitter for a £50 donation.
Read more: Piers Morgan ‘threatens to quit’ Good Morning Britain
And they delivered, tweeting him: “Dear @PiersMorgan. Hope you’re having a wonderful morning. Why don’t you go and [expletive] yourself. #SU2CRewards.”
Piers seemed to find their tweet amusing and replied: “For the record, @Channel4 – if I could, I would.”
And Channel 4’s insults didn’t stop there as they tweeted: “Dear @PiersMorgan. Unfortunately our lawyers wouldn’t allow us to say you’re the single biggest [expletive] in the history of human civilisation.
“But you’re in the top 1. #SU2CRewards.”
In another, Channel 4 wrote: “Dear @PiersMorgan. The only thing that Brexit Leavers and Remainers agree on is that you’re a massive [expletive]. #SU2CRewards.”
Piers was praised by fans for his witty retort to Channel 4, with one writing: “I’m not a fan, Piers, but fair play this time.”
Channel 4 retweeted a post from an impressed follower, who had said: “Social media has reached a certain level – just saw this tweet from @Channel4 sent to @piersmorgan and I couldn’t decide whether their security had been compromised or if they were being the voice of the people.
“Then I read it was for @StandUp2C and made a donation! #SU2C.”
They later thanked Piers for being a “very good sport”.
The tweet read: “One hour left to ask for your #SU2CRewards. Thanks to everyone who’s joined in and donated (and our very good sport @PiersMorgan!).
“Keep donating as we get ready for #StandUpToCancer, tonight from 7pm.”
One hour left to ask for your #SU2CRewards. Thanks to everyone who’s joined in and donated (and our very good sport @PiersMorgan!) Keep donating as we get ready for #StandUpToCancer, tonight from 7pm. https://t.co/ys2iyjEB67
— Channel 4 (@Channel4) 26 October 2018
We’ve been overwhelmed by your responses to #SU2CRewards and our creative insults, but #StandUpToCancer starts at 7pm so let’s start spreading positivity. We’ll start…@piersmorgan – we actually think you’re ok! Thanks for being a good sport and helping raise some cash! https://t.co/ADVIWx3uJd
— Channel 4 (@Channel4) 26 October 2018
Piers joked: “Thanks. I think you’re a bunch of [expletive].”
Stand Up To Cancer airs on Friday from 7pm on Channel 4, and includes the live fundraising event as well as Celebrity Gogglebox.
A host of celebrities have also joined forces for a new charity single, fronted by Davina McCall.
Read more: Piers Morgan shares pride in son’s latest achievement
In a fun new clip, McCall asks Made In Chelsea stars Jamie Laing and Spencer Matthews to round up their biggest A-list friends to record a charity song, but are left with just C-list stars.
The song sees the likes of former X Factor stars Sam Bailey, Honey G and Wagner, along with Howard from the Halifax adverts and Fun House presenter Pat Sharp, among many others.
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