Eamonn Holmes was bitten by a masseuse in a bizarre segment on Friday’s This Morning.
Eamonn, 58, and wife Ruth Langsford met Dorothy Stein – also known as Dr Dot – who invented “biting massages”.
The massage technique involves Dr Dot biting her client’s back, which she claims has better results because the jaw has more strength than the hand.
Yep, this really is a thing apparently.
Read more: Ruth makes cheeky joke about Eamonn’s appearance on This Morning
Dorothy explained that she learnt the technique when she was five when her hippy mum told her to bite her “while she was smoking doobies”.
She said she normally begins the £200-an-hour session by biting clients before moving on to a more traditional massage with her hands.
Dr Dot revealed she has had a string of famous clients, including Simon Cowell, Katy Perry and Roger Waters.
She then went ahead and demonstrated her unusual technique on a model, who said she would pay the expensive fee for the treatment.
At one point, Ruth and Eamonn were left stunned when Dr Dot bit the volunteer’s bottom!
And it seems a curious Eamonn wanted a go himself as he asked Dr Dot to bite him.
She began nibbling his hand as Eamonn pulled a face at the camera, hinting he wasn’t too keen on the technique.
But then, if things couldn’t get any weirder, Dr Dot pulled off Eamonn’s suit jacket and began biting his neck.
He started to yell as Ruth, 58, looked on in shock.
However, the presenter admitted the technique could help with the knots in his back.
He said: “It’s very interesting Doctor, very interesting.”
Dr Dot replied: “She’s [Ruth] going to be biting you tonight!”
Eamonn joked: “Well, that’s the usual Friday night for us.”
Viewers watching from home didn’t quite know what to make of the segment.
One person tweeted: “Genuinely now, what on earth am I watching?! This woman gets paid £200 to bite celebs?!”
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Another said they found the segment “awkward”.
Would you pay for a ‘biting massage’? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.