She recently rocked up to London Fashion Week in a pink Rolls-Royce wearing a daring see-through top.
And now former TOWIE star Gemma Collins has announced her latest venture.
The star – who appears in her own Diva Forever reality show – has launched her debut perfume.
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Called Diva Pink, Gemma announced the fragrance was unisex.
She said: “I’m so excited. This is for everyone to enjoy.”
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In true GC style, she added: “Everyone needs to smell like a diva. Let them smell you before they see you.”
Clearly taking the star at her word, a lot of Gemma’s followers said they had already bought the scent.
One said: “Wow Gem!! I’m running to get mine before they sell out!”
Another added: “Spray us some GC attitude on…. We NEED.”
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A third fan said: “Asked Mum to get this for my birthday, only gotta wait two days. Let’s hope she got it or I’m gonna cry.”
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Gemma had previously teased her followers with news of the launch, telling them she had a “surprise” for fans.
Earlier in the week, the pink-loving star revealed she had moved to a big house in the country and even revealed that the pad has pink carpets.
Head to our Facebook page @EntertainmentDailyFix and let us know what you think of Gemma’s news.