Greggs has issued an apology after offending people with its latest Christmas campaign.
The bakery chain released some pictures earlier this week to promote its new Advent calendar. (Yes, a Greggs advent calendar…)
One of the images depicted the Nativity scene with a sausage roll replacing baby Jesus.
Some people were upset to see their Saviour replaced by a, um, savoury pastry.
One man, Simon Richards, called for a boycott of the bakery chain on Twitter, writing: “Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar.
“What cowards these people are: we all know that they would never dare insult other religions!
“They should donate every penny of their profits to @salvationarmyuk.”
Another said: “Fury as #Greggs’ replaces ‘Saviour’ with savoury in #NATIVITY scene with Sausage roll.
“Only #Christianity could be mocked in this way. There would be an absolute outcry if a satire of any other Faith was printed as a advert gimmick in this way.
“Please respect all faiths equally!”
Greggs said in a statement: “We’re really sorry to have caused any offence, this was never our intention.”
The Greggs calendar features 24 doors, with a token for a baked good behind each…