Since shooting to instant fame in 2011, the stars of Geordie Shore have certainly made the most of their time in the spotlight.
Charlotte Crosby has admitted she feels pressure to look her best, undergoing the knife multiple times.
And Holly Hagan’s no different, having dropped four dress sizes since the show debuted.
But the 25-year-old had fans rubbing their eyes in disbelief at her latest Instagram shot.
In fact, many of them weren’t sure it was Holly at all – with one writing: “Why did I not recognise her!”
Another said: “How is this holly from geordie show? She looks completely different!!”
It’s certainly a striking transformation from the way Holly looked when she first burst onto the scene in 2011.
Read more: Eamonn Holmes predicts Love Island spin-off show
Last summer Holly had a slightly different transformation when she had a tattoo removal done on live TV.
She appeared on This Morning to get a portrait of her ex-boyfriend Kyle Christie lasered off.
Read more: Saturday Kitchen viewers baffled as chefs overcomplicate crumpets
And at the time she said she’d never have another tattoo.
Holly rang in the new year as a singleton, but we have to admit she looks amazing – she’s surely not going to stay single for long!