Anyone who follows Holly Willoughby on social media will know that she posts pictures of herself wearing fancy outfits on an almost daily basis.
There’s nothing wrong with that – although it does give people the opportunity to scrutinise every change in her appearance.
Sure enough, fans have been fervently speculating on her ‘dramatic weight loss’ over the past few months, with some expressing concerns that she’s gone too far.
And those concerns came to the fore again today after the mother-of-three, 36, posted a picture of herself in her latest get-up.
Before entering the studio for today’s This Morning, Holly posed for a picture in a knee-length Hobbs dress with a floral motif.
She wore the confident smile of a woman who’s proud of her figure. And some fans loved the snap.
However, others seemed to lament Holly’s diminishing contours.
One fan warned: “Go steady, Holly – your beauty is in your curves. Stop here. Don’t go any further.”
Read more: Holly Willoughby mortified after Lorraine Kelly comments
Another opined: “Very beautiful as always, but are you losing weight, Holly? You’re looking thinner every time I see you.”
And a third demanded: “Bring our sexy and curvaceous Holly back (now painfully thin and wrong message).”
Holly gave birth to her third child in 2014, and speaking to the Daily Mail two years later, she insisted that her looks aren’t something she obsesses over.
“I don’t want to encourage eating disorders,” she said. “I try not to focus too much on my appearance.
“I’m quite active and I try not to let the way I look be the main focus, because it’s not the important thing.”
Read more: Lucy Mecklenburgh fans shocked by “scary” two-stone weight loss on Celebrity Island
However, appearing on Lorraine earlier this month, she hinted that her attitude has changed.
She revealed: “I think you sort of get… the children are a little bit older, so I’ve got a little bit more for myself.”
Lorraine Kelly then took Holly by surprise when she retorted: “You always look beautiful, but don’t lose the Holly Willoughboobies.”
Well, she only said what a lot of people seem to be thinking…