Presenter Holly Willoughby has left her fans baffled by offering to sell her broken fridge on Instagram.
The This Morning star posted a pic of her posing in a glamorous get-up next to a decidedly worse for wear refrigerator.
Read more: Holly Willoughby enjoys some rare time off with her girlfriends
And alongside the unusual snap, she posted an even more ambiguous caption:
“Hi, I’m selling my fridge… £30 including delivery… the drawer is broken but it works and comes with my house rules… if your interested comment below … please hurry… biggest bid wins!!!! #chillout #doi #fridged”
What does it all mean?
While some fans have taken it for a genuine ad, with many offering to take it off her hands, many others are speculating that it has something to do with Bradley Walsh’s new game show.
Read more: Piers Morgan shares pics of boozy night out with Holly Willoughby
One wrote: “Definitely Bradley Walsh new game show”
Another chimed in with: “I think this is for a TV show where you have to try and sell random things on social media and see who gets the quickest/ most responses?!?🤷🏽♀️… Just guessing because I’ve seen other celebs put up posts today selling random things too!!”
And a third wrote: “@bradderswalsh got to be behind this 😂”
Holly is starring on Bradley’s new project alongside her hubby Daniel Baldwin.
The upcoming ITV show is called Late Night Guestlist.
But not everyone saw the funny side of Holly’s post.
While hundreds seemed to think it was a genuine offer, with many writing they were “desperate” for a fridge and freezer, some users accused Holly of insensitivity.
Read more: Peter Andre announces he’s signed on to US management team
One angry follower wrote: “Oh Holly, this must be a joke. Surely you’re going to give it away or give the money to charity🤨 Or could this be some sort of joke, as there’s plenty of people who are ‘really’ in need and £30 is a lot of money that they don’t have.”
And a second argued: “That’s awful some people genuinely think this is for sale – shame on you- when some are in desperate need.”
The post has already got over 85,000 likes but it remains to be seen exactly what it’s all about.
What do you make of Holly’s Instagram post? Let us know what you think over on our Facebook page @EntertainmentDailyFix.