Former I’m A Celebrity: Extra Camp presenter Joe Swash has divided fans with a video of his son Harry on the beach on holiday.
The star shared the clip to Instagram showing Harry, 12, buried in the sand near the sea in Mojácar, Spain.
In the footage, dad-of-two Joe is seen walking across the sand towards Harry.
Read more: Joe Swash reveals he wants another baby months after welcoming son Rex
Joe said: “So, we’re on the beach… Harry’s been driving me mad so I’ve thought of a solution.
“This has kept him quiet for about half an hour,” as the camera showed Harry sat in the sand with just his shoulders and head poking out.
Harry exclaimed: “Dad! Help!”
Joe joked: “If that tide comes in you’re going to drown. Alright, see you later.”
Harry, trying to free himself from the sand, said: “Bye.”
Many fans found the video amusing, but others weren’t impressed and branded Joe’s antics “dangerous”.
One person commented: “That’s so dangerous.”
Another wrote: “This is dangerous. Not so long ago in the news a young child got into a hole in the sand and the wet sand pulled him under. Google it they tell people not to do it.”
A third added: “Sorry, this is far from being funny. It’s dangerous.”
Others found the video light-hearted.
One said: “‘See you later’, hilarious. ‘You’re gonna drown when that tide comes in,'” while another commented: “Brilliant,” followed by laughing face emojis.
A third wrote: “Quality, his face though, he kept cool bless him.”
Ent Daily has contacted reps for Joe for comment.
Earlier this month, Joe enjoyed a holiday with his girlfriend Stacey Solomon, her two sons Zachary and Leighton and the couple’s baby boy Rex.
Joe and Stacey welcomed their first child, baby Rex, together in May.
But Joe recently admitted he already wants another child!
Read more: Stacey Solomon compares her stretch marks to GUITAR STRINGS as she shares adorable pic
The star told New! magazine: “I’d really love to have another child. I’m not the one to make that decision, so it’s up to Stacey.
“I’m quite a paternal person and I’ve got a big family and I love kids. We’ve not had a girl yet, so it’d tempting.”
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