Scary Spice Mel B waged war with supermarket giant Tesco this week after the store used her image on an advert.
Sharing a picture of the ad to her Instagram page, Mel urged Tesco – who recently unveiled its Christmas food range – to get in touch.
“Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you,” she raged.
The ad featured a picture of Mel being used to sell the store’s new Clubcard Plus.
A speech bubble coming from the singer’s mouth made a play on the lyrics to the band’s hit Stop.
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It said: “Stop right now. You get 10% off two big shops a month for £7.99.”
A further speech bubble read: “Thank you very much.”
The wrath of Scary is about to be unleashed I think!
Mel’s fans were quick to back the singer. One said: “Guess what they want, really really want is a lawsuit.”
View this post on InstagramCan the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.
“The wrath of Scary is about to be unleashed I think!” said another.
Since Mel’s post, Tesco has pulled the ad. However, the store insists it had permission to use the singer’s image.
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A spokesperson said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.”
They added: “We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”
Small-print at the bottom of the advert read: “Mel B is a patron for Women’s Aid and Tesco is making a donation to the charity.”
Back in 2007, all the Spice Girls – including Victoria Beckham, who decided against taking part in this year’s reunion tour – appeared in the Tesco Christmas ad.
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