Netflix subscribers have reacted angrily to promotional video adverts that have appeared between episodes of their favourite shows as part of a trial.
The television and movie streaming giant confirmed that it is testing adverts for its other shows, after a number of users complained over the weekend.
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Hey @netflix putting ads for your other shows between episode of something I am watching ruins what makes Netflix good. It makes me want to switch to other services. Please stop.
— Adam Cullen (@Fictonia) August 17, 2018
WHYYY AM I SEEING COMMERCIALS FOR SHOWS I DONT WANNA WATCH IN BETWEEN EPISODES OF A SHOW I DO WANNA WATCH?? @netflix
— xenia 🕊 (@velascoxenia) August 19, 2018
If @Netflix gives us commercials I will absolutely cancel my subscription. I literally pay for no commercials.
— Gigi 💛✨ (@2thickGi) August 19, 2018
Netflix adding ads defeat the whole point of paid subscription.
— JR – Anime & Comics (@Jrnotjnr) August 18, 2018
Replying to users on Twitter, the company said: “It may or may not be fully implemented in the future.
“Your valuable feedback is much appreciated!”
That is currently a test being run. It may or may not be fully implemented in the future. Your valuable feedback is much appreciated! *BT
— Netflix CS (@Netflixhelps) August 17, 2018
Netflix – home to shows including The Crown, Orange Is The New Black and House Of Cards – has some 125 million subscribers worldwide.
It introduced video previews across its TV and movie menu screens a couple of years ago.
Members are able to opt out of Netflix’s experimental features, including the promotional videos, by logging into their account at Netflix.com/DoNotTest.