Piers Morgan now wants men to pop on a pair of heels so they can “dominate” women again.
The GMB host admits he was “humiliated” after his ITV colleagues, the ladies of Loose Women, squeezed his feet into a pair of silver kitten heels.
This followed a campaign on social media last week to get Piers in heels, after he argued it’s okay for bosses to dictate female employees should wear them.
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On this morning’s GMB, his colleagues Susanna Reid and Charlotte Hawkins managed to get their hands on the shoes and whipped them out from behind the desk.
Piers then told his audience: “I found them empowering.”
He didn’t just leave it there, though… It’s Piers, so of course he had to say something controversial.
Turning to his co-hosts, he added: “I think men should start wearing heels.
“Then we can tower over you and start dominating you even more.”
The two women on either side of him did NOT look impressed.
Piers outraged viewers – and Twitter – last week during an interview with Nicola, a lady who was told to leave her job as a receptionist at an accountants firm after refusing to wear heels on her first day.
The firm, PricewaterhouseCoopers (PwC), told her to leave when she turned up in flat shoes.
An inquiry has also recently showed that many bosses are still ordering women to look “sexy” at work.
Piers said: “Certain jobs I don’t think it’s unreasonable for them (employers) to say we don’t want you in flats showing visitors around.”
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Talking about Nicola’s case he added: “She was a receptionist for an accountancy firm, she wanted the right to wear flat shoes and not to wear lipstick.
“That to me is not what a receptionist should be.”
Somebody gag him again!