He successfully made the leap from X Factor contestant to Xtra Factor presenter, to present of the main show, helping to guide new hopefuls through the process.
But, now Olly Murs appears to be jumping ship.
Olly is reportedly putting his experience on a TV talent search and a successful music career to good use – as a coach on X Factor rival, The Voice.
Rumour has it that he’ll be taking the place of Gavin Rossdale, who was reportedly axed by show bosses.
He’s pegged for a seat on one of the famous red chairs alongside Jennifer Hudson, Sir Tom Jones and of course will.i.am.
Talking to The Sun, a source said: “It’s a huge coup for The Voice to have Olly on board.
“He’s got talent show experience, comedic charm and a huge fanbase.
“His personality will shine through as a coach.
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“It won’t be like when he presented X Factor when he had to remain impartial.”
However, apparently not everyone is patting Olly on the back for landing the fab new job.
Reports are claiming that Simon Cowell is NOT happy about one of X Factor’s most successful stars abandoning his allegiance to the show that made his name.
Olly came second in 2009, and was mentored by Cowell in the ‘Over 25s’ category, before being signed to Simon’s record label.
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He then returned to the X Factor family in 2015, hosting The Xtra Factor alongside Caroline Flack and winning over fans all over again with his ‘cheeky chappie’ charm.
Uh oh – we wouldn’t want to be making an enemy of Simon, that’s for sure!