Stacey Solomon has proven herself to be quite the switched-on businesswoman with a move that could be worth “millions of pounds” to her two youngest children with husband Joe Swash.
The Sort Your Life Out star has definitely got the Midas touch of late. In fact, everything she touches turns to gold.
And, for daughters Rose, three, and Belle, two, it seems the future is looking very rosy, thanks to their devoted mum.
Stacey Solomon planning for the future of her children with Joe Swash
Sort Your Life Out host Stacey shares daughters Rose and Belle and son Rex, five, with husband Joe Swash. She also has two older boys, Leighton, 17, with ex-boyfriend Dean Cox, and Zachary, 12, with ex-fiancé Aaron Barham. Former EastEnders actor Joe, meanwhile, shares his son Harry, 17, with ex-partner Emma Sophocleous.
And, as well as team-ups with a jewellery brand, Primark, AirWick, and numerous TV projects, it seems Stacey is already planning for the future of her two little girls.
It’s claimed that Stacey registered the company Belle & Rose Ltd in 2024 – a beauty brand named after her girls. It has also been reported that the company will sell beauty products for little girls.
‘Best on the market’
Speaking to Closer, a source claimed: “As soon as she found out she was having another girl, Stacey was keen to trademark her daughters’ names and set up a company in their honour. She’d always been asked which products she bought for the kids, especially the girls. She will only use the best on them. So now she’s keen to create her own range.”
She has other stuff in mind for the boys.
The source speculated that Stacey was “currently looking at bath products, haircare and accessories”. Not only that, but she felt “very confident that hers will be the best on the market” thanks to her industry connections.
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‘Financially secure for life’
Stacey is said to be keen to make it a success, with insiders predicting that Belle & Rose Ltd could make “millions”.
“Stacey’s main objective is to build a future for her children. She wants to earn as much as possible so that they all have secure futures. She has other stuff in mind for the boys. But she’s savvy enough to know that products for little girls is where the big opportunities are.
“Rose and Belle will be the faces of the company as Stacey knows that if she’s using products on her own kids, there will be that extra assurance that they’re good and safe. She’s been told that she could make millions if this company is marketed in the right way, and all that money would go towards Rose and Belle’s futures and make them financially secure for life.”
ED! contacted Stacey’s reps for comment.
‘I want them to know it all started with them’
Just months later, Stacey continued to tease the new venture as she revealed to her Instagram followers that she had taken her daughters for a secret meeting.
While blurring the coffee desk, little bottles with colourful plastic caps on top could be seen in the photo.
“This was the very first meeting [of my day],” Stacey wrote in July last year.
“To the most special project of my whole career, slash life. It’s something I’ve wanted to do for a very long time but never quite had the confidence. I’m secretly so pleased the girls were in here for this.
“Even though they were sound asleep for the most part, I want them to know it all started with them. And it will all eventually be for them and the boys.”
According to The Sun, a culture expert predicted the new business venture could see her bag at least £1.5 million.
Read more: Joe Swash shares ‘scary’ fostering plans with Stacey Solomon
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