Everyone’s favourite one-stop Marks & Spencer is here to make swimwear shopping as pain-free and experience as possible, with its expertly designed capsule of fun poolside attire that’ll make you look and feel great.
Oh, the eternal struggle that is swimwear shopping. Indeed, it’s the time of year where we’re all likely thinking about buying the bikini or cossie that we’re going to spend a scarily large proportion of our two-week holiday in.
That, ladies, is the problem. To spend so much time in something skimpier than anything we’ve worn for, chances are, the last 365 days is not only daunting, but also a gargantuan shopping challenge. Say you do find a style you like the look of, chances are it will fall short in one of the following categories: support, quality, sizing or budget. Never have we found a cossie or bikini that ticks all the boxes. That is, until now.
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New in this week, the Marks & Spencer’s new holiday collection compromises of four standout swimmer that feature cool design features, including slogans, pin-up worthy gingham and classic stripes.
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However, they also all come with clever innovations as standard – think the brand’s Secret Slimming™ and Stay New™ Chlorine resistant fabrics. What’s more, the minimal one-piece styles, which in other stores offer zero support, feature hidden cup support discreetly sewn into the inside of the swimsuit. So if you thought you’d never be able to pull off this season’s most sought-after silhouette, think again…
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M&S’s Head of Design, Soozie Jenkinson, exclusively reveals, “Adding these statement pieces to your holiday packing allows you to create a versatile holiday wardrobe, which can take you effortlessly from beach to bar. My favourite piece is the Hello Summer one-piece tank; it’s fun and vibrant – the epitome of summer.”
Every holiday season, M&S sell on average 650,000 swimsuits and a whopping 720,000 bikinis so, if we trust anyone to create swimmers we can look and feel ruddy brilliant wearing, it’s them.
Which Marks & Spencer cossie is your favourite? Let us know which one you’ll be buying by leaving us a comment on our Facebook page, @EntertainmentDailyFix.