Holly Willoughby and Phillip Schofield were in fits of giggles today as they presented a segment on hair care on This Morning.
Speaking to an expert about how we should look after our hair just as we care for our skin, the presenting duo were handed a gold foil hair mask.
With Phil commenting that it looked like something you’d be handed after completing a marathon, Holly asked for a willing member of the production team to come forward and try out the new beauty product.
Read more: Holly Willoughby ‘looks like she died’ in new promo snap
Cheeky camera assistant Seb stepped forward and he soon had hearts racing.
A giggling Holly put the gold foil cap on Seb’s head and declared: “You look like a little Smurf.”
Sending him away to let the mask work its magic, Holly and Phil cut to an ad break, before returning to our screens with Seb in tow.
As the youngster blushed, Holly and Phil read out messages from enamoured viewers. “Can Seb be on more often please?” one asked. “He is very handsome.”
“Hello Mr Shower Cap Model,” another commented.
“More Seb please!” asked another viewer as Holly declared: “Seb’s gone a little bit red.”
Read more: Billie Faiers grilled over cost of wedding
The bubble blonde then asked if the mask had worked, running her fingers through Seb’s hair and asking the question on viewers’ lips: “Seb, are you single?”
The cheeky chappy, by now filled with confidence thanks to his new army of fans, responded: “I’ll be in Westfield later ready for everyone.”
But Seb’s 15 minutes of fame were soon over as host Phil decided enough was enough and sent Seb back behind the camera, laughing: “Get off!”
Did you see This Morning’s hair segment with hunky Seb? Should he be a show regular? Tell us over on our Facebook page @EntertainmentDailyFix!