A girl aged just three yearsold is thought to be the youngest victim of the Momo challenge that has left parents concerned for their children’s welfare.
The image of Momo has been popping up on platforms including YouTube, Facebook and WhatsApp to target young children encouraging them to self-harm or even attempt suicide.
The unsettling image of a female doll-like figure with creepy bulging eyes and terrifying smile appears and then sends instructions and violent images.
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The image is said to be in kids’ shows and games online including Peppa Pig and Fortnite.
And now a mother has revealed to the Mirror Online how her three-year-old daughter Adaline Becerra has been targeted.
When asked by her mum, Bianca, who Momo was, Adaline replied: “She looks at me with her eyes really big and says, ‘she is the scary lady with big eyes and black hair’.”
When Bianca questioned further Adaline revealed: “She wants your princess to hurt herself, she wants me to go in the garbage.”
She also said Momo wanted her to “jump from the high slide and hurt[herself]”.
Many parents have been posting online, urging others to beware the dangers.
The Mirror Online also reported a seven-year-old girl was left so terrified that she began banging her head on school walls.
Callie Astill has been having nightmares and refuses to go to the toilet alone after claiming the character came up on YouTube Kids, but she was scared to say anything believing her mum would come to harm if she did.
“She had her fingers in her ears, burst into tears and it took a long time to console her,” Callie’s mum, Victoria said of her daughter’s response when asked about Momo.
Celebrities have also waded in to urge parents to be vigilant with their kids’ online viewing habits.
Former Celebrity Big Brother star Luisa Zissman posted a lengthy message to her Instagram page begging parents not to allow their little one to go online unsupervised.
Kim Kardashian has also posted to her Instagram Stories that she’s been in touch with YouTube asking them to help sort this craze out.
YouTube have responded to Kim’s plea saying they’re “on it”.
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YouTube had remained silent on the matter until yesterday (Wednesday February 27) when a spokesperson told the Daily Dot: “Contrary to press reports, we’ve not received any recent evidence of videos showing or promoting the Momo challenge on YouTube.
“Content of this kind would be in violation of our policies and removed immediately.”
Have your kids been affected by the Momo challenge? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.