What with mobile phones, tablets and Netflix to occupy young minds, you’d think reading was a thing of the past.
But no matter how far we progress with technology, books and great stories with amazing characters will never die.
And we, as parents and uncles and aunties and friends of kids have to keep the love for reading at the forefront of young people’s minds.
Even if it’s reading Entertainment Daily on a, er, daily basis!
READ MORE: Loose Women REPORTED over Linda Robson’s comment about ‘poor town’
And today, to mark #WorldBookDay, the stars have been getting into the swing of things by getting their wee ones to dress up as their favourite literary characters.
Legions of famous faces have spent the day posting pics of their giddy kiddies on social media getting into the spirit of things.
Coleen and Wayne Rooney uploaded snaps of their eldest boys Kai, 7, and Klay, 3, dressed up as two Horrid Henrys complete with ginger wigs and mischievous mucky faces.
https://www.instagram.com/p/BRIaM2ZhNm1/?taken-by=waynerooney
Former Spice Girl Geri Horner, no stranger to dressing up herself, posted a snap of her adding finishing touches to her 10-year-old daughter Bluebell’s make up, who was dressed as the Queen of Hearts from Alice In Wonderland.
https://www.instagram.com/p/BRIOKN7h4VD/?taken-by=therealgerihalliwell
DJ Fearne Cotton got creative with her son Rex’s costume, dressing the four-year-old as a squid.
“World book day is like ever other day for Rex,” she wrote. “He wears his squid hat. The only fancy dress he’ll tolerate.”
https://www.instagram.com/p/BRITrGjB-SF/?taken-by=fearnecotton
Meanwhile, CBB star Nicola McLean showed off her boys Rocky, 10 and Striker, five, dressed as Superman’s alter ego Clark Kent and Odlaw from Where’s Wally.
https://www.instagram.com/p/BRIOUAglc_A/?taken-by=nicolamclean30
If that was’t enough to make go “aaah,” then Rochelle and Marvin Humes’ little girl Alaia-Mai, three, might just make you coo. In a short video clip, she looks adorable as Dorothy from The Wizard of Oz as she tried to click her heels.
https://www.instagram.com/p/BRIQ1mDBKnj/?taken-by=rochellehumes
Fitness guru Joe Wicks posted a picture of a wee nipper who was dressed as him in a curly wig and a beard expertly scribbled on with black marker pen.
https://www.instagram.com/p/BRIgrm_j-YV/
In a picture posted on his Instagram, business man Richard Branson can be seen reading a bedtime story to some rather grown up kids.
https://www.instagram.com/p/BRImmnFFY2l/?tagged=worldbookday
READ MORE: Kelly Brook reveals why she has quit daytime TV role
Property expert Amanda Lamb gleefully shared a picture of her children dressed up as Poppy from Trolls and Shifty McGifty.
Ah those glorious and world famous literary characters, Poppy from Trolls and Shifty McGifty… #WorldBookDay pic.twitter.com/9rskMUS9SC
— Amanda Lamb (@missamandalamb) March 2, 2017