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EastEnders ratings struggle amid ITV schedule changes and axing rumours

There are some changes coming to ITV and BBC this year

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EastEnders has been on-screen since 1985, and lagging ratings, rumours of a new BBC soap and ITV’s schedule change all caused talk of the Walford drama being axed.

Former star Danniella Westbrook hit out at her old employer in February suggesting the show’s days were numbered.

And now, Masood Ahmed actor Nitin Ganatra has warned EastEnders might not be able to survive.

So, is EastEnders getting axed?

Sam Mitchell looks laid back as Honey evicts her
Sam Mitchell has recently returned, but can she save EastEnders from being axed? (Credit: BBC)

Read more: Complete EastEnders cast list for 2022 right here!

How is EastEnders doing in the ratings?

EastEnders took a hit over Christmas when it was revealed their ratings for Christmas Day were well behind other soaps.

Just 2.9 million people tuned in making it the third most-watched soap behind Corrie and Emmerdale.

After years of topping the charts on Christmas Day, 2021 saw it only just scraping into the top 10 most-watched shows.

Then in January 2022 it was announced that ITV would be changing their schedules starting in March.

Changes were made to other key programmes including the evening national and international news as well as the soaps, Emmerdale and Coronation Street.

The evening news programme was extended to an hour from 6.30pm to 7.30pm meaning the soaps moved to new schedule slots.

Coronation Street moved to hour-long episodes on Monday, Wednesday and Friday at 8pm.

Emmerdale also moved to the 7.30pm slot.

The BBC then decided to shift EastEnders. The soap went from airing Mondays and Fridays at 8pm and Tuesdays and Thursdays at 7.30pm to Monday to Wednesday at 7.30pm everyday. This put it in direct competition with Emmerdale.

When the two went head to head on the first night, it was a win for Emmerdale which was watched by 4.2million viewers, with EastEnders behind on 2.6million.

Sam Mitchell is returning to EastEnders but Danniella won't be playing her (Credit: BBC)
Danniella Westbrook was not asked back to play returning Sam Mitchell (Credit: BBC)

Danniella Westbrook hits out

Former EastEnders actress Danniella Westbrook, who played Sam Mitchell, says she thinks with Emmerdale moving to 7.30pm, it could mean ratings on other channels will drop.

On Twitter she praised Emmerdale, saying: “Meena on Emmerdale is brilliant. This is written so well. Can you even imagine the awards this is gonna win?”

She then added a further tweet questioning the future of EastEnders: “Can you imagine when they move Emmerdale to 7.30pm how much the ratings on other channels will drop through the floor… could be the end for Enders.”

Danniella recently hit out at her former show after her character was announced to be returning but with actress Kim Medcalf in the role.

She tweeted the BBC would be hearing from her legal team.

EastEnders Masood grins with wads of cash in his hands
Nitin was in EastEnders for over 10 years (Credit: BBC)

What did Nitin Ganatra say?

Now Nitin, who played Masood on and off between 2007 and 2019 has added his thoughts on the matter.

Speaking to PA after the Duke of Cambridge made him an OBE for services to acting on Tuesday May 17, Nitin revealed he thinks his former show must change to avoid the axe.

“I think a show like EastEnders needs very gutsy, courageous new teams, really.

“I wouldn’t say just a producer or a writing team, I think the whole approach to storytelling will inevitably have to change.

“So I do hope they do survive another 40 years, I think they will.

“It is so much of the culture of this country, that I wish it to survive.”

Linda Carter looks sad after accepting Janine's offer.
Linda has recently returned to EastEnders (Credit: BBC)

Is EastEnders being axed?

A BBC boss spoke out about the future of EastEnders following ITV’s schedule shake up.

BBC Chief Tim Davie told the House of Commons’ Account Select Committee: “We’re not immune from competitive pressure, let’s be honest about it.

“And you may have a marginal impact or an impact during that hour, but we’re confident that the overall case for the EastEnders development remains strong.”

EastEnders axed in the US

Last month the BBC confirmed that EastEnders had been axed in the United States, even though episodes being shown were 10 years old.

In a statement sent to Metro.co.uk, the BBC said: “EastEnders episodes that have been carried by just a few public television stations in the US are over 10 years behind current episodes playing out in the UK, and unfortunately we are no longer able to make these older episodes available.”

What are fans saying?

Some fans also think the soap needs to come to an end.

https://twitter.com/AnnieIrish68/status/1488880566422446082

EastEnders Mon 21 Feb Kat looks worried
There have been rumours of a new BBC soap (Credit: BBC)

Read more: EastEnders spoilers: First look at all-new pics for next week

Rumours of new BBC Three soap

Meanwhile it has been revealed there are plans for BBC Three to launch a new soap.

As reported in Metro.co.uk, BBC Three controller Fiona Campbell said: “What would it look like? It could be somewhere very specific in modern Britain – Derry or Belfast, Aberdeen or Newcastle.

“I want to showcase a locality in all its glory. I’d like to provide a platform for the cast of the future.”

So what does this mean for the future of the BBC One flagship soap?

Could focus be shifted away from EastEnders and on to this new show? And would that be the end for EastEnders?

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EastEnders usually airs Mondays at 8.05pm, Tuesdays and Thursdays at 7.35pm and Fridays at 8.30pm on BBC One.

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Charlotte Rodrigues
Soap Contributor
Charlotte Rodrigues joined Entertainment Daily in April 2018, as Audience Engagement Executive. A huge soap fan, Charlotte then became Senior Soap Writer, delivering the latest storylines and spoilers to our followers.

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