You may have noticed that your ITV shows’ theme tunes have changed a little today.
Everything from This Morning and The Chase to Emmerdale and Coronation Street has been switched up.
The usual sounds have been replaced by piano playing the familiar tunes.
ITV teased on social media earlier that this would be happening, and also explained we’d find out at 9.15pm, Thursday.
The title music of some of our shows has been given a piano twist today – all will be revealed tomorrow.
— ITV Media (@itvmedia) 14 November 2018
But many people haven’t seen the message and are baffled by the change to their usual transmissions!
What’s with the itv piano music???
— White (@JebusWhite) 14 November 2018
Right, WTF is piano intro 2 all the soaps on ITV all about?
— Steff morrow (@rsmorrow1964) 14 November 2018
Ok @itv what is going on with this stupid piano music first #emmerdale now #coronationstreet 🙄 it’s crap
— Deirdre Scott (@Deirsco) 14 November 2018
I don’t understand..what’s going on with itv?! Every theme tune is a piano type theme ??
— 👑👑👑 (@PrincessOfPink7) 14 November 2018
Frustration up and down the land… and still more than 24 hours to find out what it’s all about!
Read more: Corrie fans thrilled by comedy cameo
Plenty of people have been speculating the same thing though… that 9.15pm tomorrow will see the first screening of a certain Christmas TV advert.
Intriguing… all of this evening’s ITV theme tunes are played by piano this evening, with an explanation appearing tomorrow at 9.15pm. This has to be the TV premiere of the new John Lewis ad!
— Christmas UK (@Christmas_UK) 14 November 2018
The piano solo of #Corrie will be interesting. I guess we’ll hear it in about 10 mins. The John Lewis Christmas advert launch is the most likely explanation #ITV @itv @itvcorrie
— Alan Crabtree (@AlanCrabtree1) 14 November 2018
All itv programmes have the piano tunes today seemingly to do with the Christmas John Lewis advert which will be revealed tomorrow #TheChase
— ROBYN (@robthebiatch) 14 November 2018
Hoping the piano theme tunes on @itv is to do with John Lewis bc WE ALL KNOW HOW MUCH I LOVE THE ADVERTS pic.twitter.com/D3FBBjHrnt
— Rhiane (@RhianeisaCloud) 14 November 2018
Phillip Schofield even mentioned the piano addition on today’s This Morning and teased all would become clear later this week.
Read more: Amanda Holden reportedly confronted Phillip Schofield over job ‘axe’
Some viewers have guessed that it could have something to do with Elton John. He has a new movie about his life coming out… or maybe HE is the musical star of this year’s John Lewis ad?!
We know where we’ll be tomorrow at 9.15pm tomorrow night anyway! Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think.