Dragons’ Den episode four (Thursday April 22 2021) sees more bold businesses pitch to Peter Jones, Deborah Meaden, Touker Suleyman, Tej Lalvani and Sara Davies – but what are the Dragons’ Den episode four pitches?
Evan Davis presents the continuing 18th series – but what pitches appear this week?
Here’s everything you need to know about the products, with no spoilers about whether they receive investment!
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Dragons’ Den episode four pitches: BackBaller Foam Roller
First of all, inventor Noel Marshall pitches his foam roller – the BackBaller.
After a chronic back injury ended his running career in his 30s, he invented a dual-mounted foam-roller (ridged) for focused muscle relief.
It’s contoured to minimise spinal contact and has neoprene grip pads.
He offers five percent stake in the business, for £100,000.
The product has been on the market for five years, and currently costs £54.00.
Noel brings someone rather special along to demonstrate the product – Olympic bronze medallist Marilyn Okoro.
Who is Olympic bronze medallist Marilyn Okoro?
Marilyn Chinwenwa Okoro is a British track and field athlete.
She finished third in the 800 metres at both the 2007 and 2008 IAAF World Athletics Final.
She was on the bronze winning 4 X 400m relay at the 2007 World Championships in Athletics.
Marilyn represented Great Britain at the Beijing Olympic Games in 2008 and finished sixth (1:59.53 mins) in the semi-finals.
She was part of the 4 X 400m relay team which finished fifth in the final of the 2008 Summer Olympics – although the team was later upgraded to bronze medal position following disqualification for doping offences of the teams finishing in third and fourth place.
The athlete tells the Dragons that she was about to retire due to the multiple injuries she was having, until she tried Noel’s BackBaller.
She will now be competing in the Tokyo Olympics later this year.
Read more: Dragons’ Den viewers call for a black dragon to be added to the cast
Dragons’ Den episode four pitches: Family Secret cooking sauces
Birmingham-based entrepreneur Sunny Mudhar pitches his travel-inspired cooking sauces.
After traveling extensively on his honeymoon, he returned hoping to combine his love of travel and cooking.
Sunny launched Family Secret cooking sauces, which includes Indonesian Rendang, Szechuan Kung Pao, Green Thai, Red Thai, Punjabi Tadka, Rojan Josh and Moroccan Tajine.
They are currently available in Ocado for £2.50 for a 300g pouch.
The business also sells poppadoms, and snack boxes which are currently sold on some train lines.
Sunny asks for £100,000 in exchange for a 10 per cent stake in his business.
He hopes his business provides more “exotic” products than other brands, and they hope to provide more international sauces in the future including Korean, Japanese and African.
Puffin Box
Manchester-based club promoters Kat Warburton and Natalie Lea pitch their socially-distanced nightclub business.
Their dream is to share music through their Puffin Box app – which they promise is a “rave in a box”.
In an industrial basement in the Northern Quarter of Manchester, Puffin Box is a socially-distanced, immersive raving experience.
Users can embark on an “electrifying 90-minute mini-clubbing experience within your own social bubble”, with takeovers from both renowned Manchester and international club brands and DJ collectives.
Why puffins? Just because Kat and Nat like the bird!
Coti Vision necklace reading glasses
Best friends Julie Hawkins and Nancy Gries present their interchangeable necklace reading glasses – chunky necklaces with detachable reading glasses.
Kind of genius actually!
The optical consultants have their sights set on investment with their ready-readers business.
They want £50,000 for 10 per cent of their business.
Dragons’ Den episode four pitches: Gener8
Twenty-nine-year-old tech enthusiast Sam Jones believes he has come up with a way of monetising people’s personal online data.
Gener8 builds digital tools that enable people to control and make money from their data – so advertises can’t.
Their core product is a browser extension that enables people to monetise their own data whilst browsing the internet.
Users are apparently earning £5 to £25 per month on average just by going about their usual online routines.
Sam believes that people should be able to control their data and earn from it themselves.
Gener8 gives users a privacy mode or an earning mode.
Finally, he wants £60,000 in exchange for 10 per cent of the business.
Dragons’ Den episode four airs on Thursday April 22 2021 at 8pm on BBC One.
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