GMB presenter Richard Madeley has found himself likened to Alan Partridge yet again.
The 65-year-old TV star is regularly compared to Steve Coogan’s comic creation over his remarks.
But it appears Richard managed to outdo himself on the ITV programme earlier today (July 14).
What did Richard Madeley say?
On Wednesday’s show, Richard and co-host Susanna Reid spoke to nine-year-old Dexter Rosier.
Dexter reduced the panel to tears this week following his letter to England star Marcus Rashford.
The youngster said on the show: “After the penalty shootout I was afraid he was feeling sad because people were being mean about him being black.
Read more: GMB: Richard Madeley and Susanna Reid condemn Boris Johnson after Euro 2020 final
“I wanted to cheer him up.”
Richard responded: “Well you certainly did that.”
The host then went on to discuss Marcus’ missed penalty against Italy.
Read more: Richard Madeley’s GMB interview with Susan Michie sparks Ofcom complaints
Speaking to Dexter, he added: “So you know what it feels like, don’t you? Because it’s horrible and really he should have scored shouldn’t he?
“That’s the whole point of a penalty. It’s meant to be an easy shot at goal.”
Meanwhile, Susanna interrupted: “Don’t rub it in, Richard!”
How did GMB viewers react?
The moment didn’t go unnoticed with viewers, who were quick to comment on his penalty remark.
One said: “An easy shot at goal? I bet Madeley has never kicked a football in his life, total Partridge!”
A second added: “Richard Madeley telling a nine year old kid on national TV that he should score his penalties because they’re an easy shot is peak Richard Madeley.”
My thoughts are with Judy Finnigan at this difficult time.
This difficult time being her marriage to Richard Madeley- a man who's a cross between Alan Partridge and Piers Morgan.
— Jack Knight🇺🇦 (@JackKnight2102) July 14, 2021
Richard Madeley in full Alan Partridge mode this morning!
— Gareth White (@GJBlanc) July 14, 2021
Richard is still channelling Alan Partridge on @GMB. Some comments are making me cringe. I like him, but those comments ….
— Sue Tanner 💙 (@soootee2016) July 14, 2021
A third wrote: “It’s almost like #RichardMadeley is doing a Partridge tribute! He can’t help it!”
In addition, a fourth added: “Richard Madeley in full Alan Partridge mode this morning!”
Another joked: “Richard Madeley really is just Alan Partridge in disguise.”
One viewer also sympathised with Richard’s wife, Judy Finnigan.
My thoughts are with Judy Finnigan at this difficult time
They shared: “My thoughts are with Judy Finnigan at this difficult time. This difficult time being her marriage to Richard Madeley – a man who’s a cross between Alan Partridge and Piers Morgan.”
Another said: “Hard to see where Richard Madeley finishes and Alan Partridge begins.”
Meanwhile, earlier this week, Richard and Susanna slammed Boris Johnson for failing to take action against racist trolls following the Euro 2020 final.
Marcus, 23, Bukayo Saka, 19, and Jadon Sancho, 21, were subjected to vile racism after missing penalties during the match.
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