This Morning fans were left awe-struck today as an 11-year-old girl had her hair cut off in order to make a wig for young cancer victims.
The brave girl, Imogen, volunteered to have her lovely brown locks snipped for the Little Princess Trust charity after her two-year-old sister lost her hair to the disease.
And as if that wasn’t heartbreaking enough, viewers turned on the waterworks again when Holly Willoughby picked little Tasmin up to comfort her after she started crying.
Imogen and Tasmin visited the ITV studio with their mum Laura, and Imogen didn’t seem at all fazed by the experience – even when she was told that SEVEN INCHES of her hair would be chopped off.
She then revealed why she was so calm about it – she’d done exactly the same thing four years previously.
Explaining her motive, she told Phillip Schofield: “When [Tasmin] was in hospital and I went to visit her, nearly all the children had no hair.”
However, if Imogen was relaxed during the segment, the same couldn’t be said of little Tasmin, and the poor thing started to get a bit antsy.
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That’s when Holly – herself a mother of three – stepped up to the plate and picked the little girl up.
The presenter then walked over to the studio window to show Tasmin the boats on the Thames. Aaah.
And some viewers found themselves getting very emotional as the segment played out.
One tweeted: “Watching @thismorning with a tear in my eye. Super-brave children, and their generosity is unbelievable. Seeing Holly working her magic with the children also brings a tear to my eye! Holly & Phil are two of the most genuine people.”
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Another gushed: “What an incredible inspirational little girl Imogen is for cutting off her hair to donate.”
And a third agreed: “Wow, absolute massive shoutout to the girl having her hair cut off for charity. What a superstar.”
The segment came just days after Holly shared a picture on Instagram that showed her styling her friend Emma’s hair on Emma’s wedding day eight years ago.
Holly thought it was a poignant shot as Emma has decided to have 12 inches of hair lopped off to donate to the Little Princess Trust, and to raise money for the Rainbow Trust children’s charity.
Emma’s one-year-old niece was recently diagnosed with a rare form of eye cancer.