James Martin previously admitted he’d been scolded by ITV for drinking on his Saturday Morning cooking show.
The chef’s Saturday Morning show back in April 2021 featured Wet Wet Wet hunk Marti Pellow as a special guest.
However, it appeared one particular dish got James in a bit of a tizzy – and he had to reach for the wine.
What did James Martin say on the show?
Reaching for a glass of chilled white wine, James revealed that ITV gives him “so much grief” for drinking on the show.
He said: “ITV give me so much grief for having a drink at this time in the morning.”
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The show aired at 9.30am.
However, it is pre-recorded, so it may not even be morning when James actually films the show.
Nonetheless, at the end of a “stressful” omelette cooking segment, James reached not only for the glass, but an entire bottle.
“I need another bottle,” he quipped as he walked off set clutching his empty wine glass.
What did Saturday Morning viewers say about James Martin?
Viewers also found the recipe stressful, it seems.
“That omelette caused me stress,” said one.
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Another quipped that James was looking “more and more drunk” as she show progressed.
Is it appropriate for #jamesmartin to drink glasses of wine on Saturday morning?
“@jamesmartinchef causally looking more and more drunk as Saturday Morning progresses,” joked one viewer.
‘James is my spirit animal’
It’s not the first time the chef has been called out for his drinking on the show.
Viewers have picked up on it before.
However, while some asked if it was “appropriate” to be drinking at that time in the morning, others called James their “spirit animal”.
“Is it appropriate for #jamesmartin to drink glasses of wine on Saturday morning?” one tweeted.
“I swear @jamesmartinchef is my spirit animal. A drink next to him in every shot and every dish he cooks,” said another.
A third pondered: “How does #jamesmartin drink wine at this time of the day?!”
James Martin’s Saturday Morning is on Saturdays on ITV1 at 9.30am.
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