Andrea McLean had to apologise to Loose Women viewers today after Linda Robson swore on air.
The Birds Of A Feather actress was attempting to break a world record with the help of Stacey Solomon – and in the heat of the moment, she let out an expletive.
The swearing came as Linda and Stacey were trying to see how many times they can wear a bra between them in a minute.
With a Guinness World Record adjudicator looking on, one of them had to put the bra on with the help of the other, fasten it, and then take it off and put it on the other person.
Linda became flustered when she was unable to unfasten the bra on her co-star when the clock was ticking down and she ending up screaming “[bleeping] hell!”
(FYI: The [bleeping] bit rhymes with ‘hitting’… just add an ‘s’ to the front!)
Neither she or Stacey were aware of the blunder on live lunchtime telly as they were so caught up in trying to obtain the record.
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Unfortunately when the time was up, they were told they had fallen short, as they had only managed to wear the bra five times and the record is eight.
It was then host Andrea said she must apologise for the rude language in the segment – which she also admitted she’d missed herself as she didn’t hear the expletive over the cheering studio audience.
She said: “Can we just say, apparently we need to issue an apology as apparently there was some swearing.”
Both Linda and Stacey were shocked and wondered who it was.
“Was there? Was it me?” Linda asked. “We just care about it a lot!”
“Sorry,” Stacey chipped in not knowing if she was the guilty party.
Some viewers seemed to take it all in good humour though, with many of them swearing themselves on Twitter as they took to social media to laugh at Linda’s mistake.
“@LindaRobson58, watch your language #Loosewomen #brachallenge” one wrote with laughing face emojis.
Another said: “Yes Linda, love it” while repeating her swear words.
Others asked if they had indeed heard her swearing on live TV, while one person joked: “I’m straight on that phone to ofcom. Disgusting.”
The world record attempt was part of a special edition of the show to celebrate Linda’s 60th birthday.
Many of her nearest and dearest were in the studio audience while other famous friends surprised her throughout the show.
Her Birds Of A Feather co-star Lesley Joseph jumped out of a cake and then Martin Kemp surprised her with a bake she could actually eat.
Linda was frequently moved to tears throughout the show, and none more so than when her best friend Pauline Quirke, who played her sister in Birds Of A Feather, sent her a video message from Lanzarote.
The actress, 58, said: “We’ve been friends for 55 years, which is amazing because I’m only 38. Are you having a good time, love?
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“I’ll see you when I get back but I have arranged something very special for you. It’s party time.”
Were you offended by Linda’s swearing on today’s Loose Women? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!