Thursday’s This Morning got a bit silly, as presenters Holly Willoughby and Phillip Schofield attempted to recreate a supermodel’s teddy bear-themed outfit.
Talking about Heidi Klum’s latest Instagram Story, where she posed wearing a coat made of actual teddy bears, a not-very-impressed Phil explained: [She] has been sporting a very, very cuddly coat.
“It is a coat that is made of teddy bears.”
Holly, 36, added: “At first glance you don’t realise. You think, ‘Is she wearing fur?’ – I don’t think she wears fur – it looks like a big cuddly coat.
“But no, they’ve got noses and eyes and ears.”
The award-winning hosts then discussed its astonishing price tag.
Dad of two, Phil explained: “So it’s from a vintage clothing store called Morphew, which is where she was shopping, and guess how much?”
Holly looked suspicious saying: “I mean, I’d be thinking, tops tops tops, £150 to £250?”
Phil revealed it cost a whopping $15,000, as the mum of three replied: “I mean, that is an extraordinary amount of money!”
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As Phil disappeared off-screen, Holly continued: “But not one to be outdone, our wardrobe department has raided the building for every soft toy they can find.
“And you’re not going to be disappointed.”
Phil, 55, then appeared wearing their own really excellent version of a teddy bear coat, commenting: “Considerably more budget.”
Holly tells him: “Look at you, this kind of suits you! Oh you’ve got Sooty and Sue, where’s Sweep? Sweep’s there!”
Phil then joked that his coat should be worth £250,000.
Delighted Twitter users found the whole segment hilarious, but were also upset not to see one particular old cuddly toy pal of Phil’s.
One asked: “@schofe where was Gordon though? #teddycoat #ThisMorning.” A second tweeted: “@Schofe@thismorning where’s Gordon the Gopher on the #cuddlycoat#ThisMorning.”
A third added: “Why is Gordon the Gopher not on Phil’s Teddy coat? #ThisMorning.”
In case you’ve forgotten, Gordon the Gopher was the presenter’s adorable sidekick back in the eighties and nineties, on TV shows such as The Broom Cupboard and Going Live!
But presumably, Gordon is too special to end up being glued onto a coat for a cheap laugh. Bring back Gordon!
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