Alison Hammond on This Morning with a serious expression
TV

Huge sum This Morning host Alison Hammond earns every week ‘revealed’

Alison really got her big break!

| Updated:

Alison Hammond is best known for her This Morning gig, but the host also has a range of other telly roles. Because of this, it is no surprise that Alison is earning a considerable amount.

Although, just how much the TV host is raking in will probably make your jaw drop…

Josie Gibson and Alison Hammond on This Morning today
Alison is well known for her gig on This Morning (Credit: ITV)

This Morning star Alison Hammond’s whopping salary

Alison burst onto the scene in 2002 after starring on Big Brother. Since then, she has truly become a national treasure.

And along the way, Alison has taken over some important roles from a couple of TV legends.

Alison was announced as the new co-host of The Great British Bake Off in 2023, stepping in for Matt Lucas, to host alongside Noel Fielding.

In 2024, following the death of Paul O’Grady, Alison also stepped up as the presenter of For The Love of Dogs.

Now, new reports claim just how much Alison has pocketed amid her various roles.

Alison is said to have earned £12,568 per week last year at Alison Hammond Limited, her performing arts firm.

She banked £653,559 in earnings there, in the year to May 31 2024. The star is said to have taken home a whopping £328,287 profit on her earnings, coming to a huge £899 per day.

As reported by The Sun, despite allowing for £371,759 worth of bills, Alison has still retained an unbelievable £467,396 in profits at her firm.

Alison Hammond Limited is now said to be worth £1.2million!

Alison Hammond frowning on This Morning
TV host Alison is making hundreds of thousands in profit, according to reports (Credit: ITV)

Alison Hammond’s huge earnings

Earlier accounts reveal how Alison’s growing TV presence has significantly boosted her earnings.

Her profits climbed from £29,086 in 2016, to £35,467 in 2017, £96,021 in 2018, £157,671 in 2019, £73,047 in 2020, £78,427 in 2021, £133,948 in 2022 and £189,109 in 2023.

Alison also helms Happy Hamster Media, which, according to the Daily Mail, is worth around £1m. That’s up a massive £181k in 2024 from 2023.

Previously, Alison admitted to Lorraine Kelly that she had signed up to Big Brother in the first place due to money woes.

Now, years on from her big break, things have really changed.

She told Lorraine: “At the time, I was £4,000 in debt. I went into an internet cafe to apply online.”

This decision, of course, changed Alison’s life forever!

ED! has contacted Alison’s representative for comment.

Read more: This Morning host Josie Gibson shares full extent of holiday horror accident: ‘The pain is excruciating’

YouTube video player

Are you impressed? What do you think of Alison’s earnings? Share your thoughts on our Facebook page @EntertainmentDailyFix.


Emily Towers
TV & Showbiz Writer
Emily loves to write about the latest trending news, whether it’s reality TV chaos or Royal drama. She also has a passion for translating editorial content into share-worthy social media posts after spending two years as a social media manager and marketing executive.